Full form of TRP is Television Rating Point (TRP) is a tool provided to judge which programmes are viewed the most. This gives us an index of the choice of the people and also the popularity of a particular channel. For calculation purpose, a device is attached to the TV set in a few thousand viewersa™ houses for judging purpose.
How TRP of a show is calculated?
Outside of television, TRPs are calculated using the denominator as the total target audience, and the numerator as the total impressions delivered to this audience x 100. (As in 1,000,000 impressions among the target audience / 10,000,000 people in total in the target audience x 100 = 10 TRPs).
What is a TRP in Advertising?
Advertising TRPs, or target rating points, are the percentage of a company’s target audience that sees its commercials or advertisements. Target audiences are groups of customers who are most likely to purchase a company’s products and services. TRPs are calculated by various media companies using a specific formula.